Lenovo

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Brief: Showcase how the Evolve Small program supports small businesses with tech and marketing.

Idea: Queen Latifah was deepfaked (with her consent) so anyone could have Hollywood Royalty shout out their business.

Results:

Digital Queen made thousands of videos. This would’ve cost over $21 million without AI.
450 million reach
+4% brand awareness.

Shorty Impact Award: Winner, B2B.

Innovation SABRE: Winner: Best Use of AI in PR.

Reggie award: Won gold. B2B marketing.