Brief: Create a global film to launch Nescafe’s new packaging and branding, 

Idea: An amphitheatre filled with 80,000 people; everyone our protagonist has ever met. Through a series of questions he realises that only a handful of people are truly special to him, and invites them down for a coffee.

Results:

• Nescafe’s most successful campaign ever created

• Increased website visits by 1018%

• +4% brand sales growth vs decline in the previous year

• Generated more positive comments than any other previous Nescafé campaign