Brief: address digital balance for a Gen Z audience.

Idea: People’s previously hidden online worlds were brought to life as 3D avatars. Someone they love then met and chatted to this digital side of them, all so they could understand it better. 

Results:

• 1850+ global earned pieces, 6M+ million global TikTok views

• 5m global YouTube views, generating 197m (UK) social impressions

• 800+ daily conversations with Shout about mental health – a 58% increase