Brief: Get teens to report harmful content on social media.

Idea: “Only Nans” saw famous TikTok star Lewis Leigh review the good, bad, and ugly of social media with his nan, Phyliss. After all, if you wouldn’t show your gran then it’s probably worth reporting.

Results: 2 million + views on TikTok, national coverage, some nice awards (which led to Zeno having their best year ever in terms of bling), and all on a shoestring budget.

Awards:

• EMEA Sabre awards: Won, Marketing to youth. 

• PRmoment awards: Won, Social media campaign of the year.

• PR Week Awards: Won, Best Public Sector campaign. Won, Best use of social media and influencer.